Glossar

Ä

J

Ö

Q

ß

Ü

X

Y

A

Absprungrate

Ad Tracking

App Analytics

Ausstiegsrate

Auftragsverarbeitungsvertrag

Anonymisierung

Attributionsmodell

API (Programmierschnittstelle)

App Tracking Transparency (ATT)

Ad Impressions

B

Bounce Rate

Behavioral Targeting

Benutzerdefinierte Berichte

Betroffene Person

Balkendiagramm

Bewegungsdaten

BYOK (Bring Your Own Key)

Buyer Journey

C

Call-to-Action (CTA)

Channel Tracking

Click-Through-Rate (CTR)

Cloud Hosting

Content Tracking

Content Personalisierung

Conversion-Optimierung

Conversion-Rate

Cross-Channel Tracking

Custom Reports

Customer Data Platform (CDP)

Customer Journey

Customer Journey Analyse

Customer Journey Tracking

Customer View

Consent Manager

Customer Journey Mapping

Customer Lifecycle

Customer Lifecycle Management (CLM)

Customer Retention

Customer Lifetime Value

Clickstream

Cookie-Hinweis

Cookie Banner

CPC (Cost-Per-Click)

Customer Experience (CX) / Kundenerlebnis

Content Analyse

Contextual Targeting

Cookieless Tracking

Cost-per-Click (CPC)

D

Data-Driven Marketing

(Device) Fingerprint Tracking

Digital Analytics

Data Controller

Data Processor

Data Processing Agreement (DPA)

Data Protection Officer

Datenschutzbeauftragter

Datenverantwortlicher

Datenverarbeiter

Data Subject

Datenschutz

Dynamic Content

Data Management Platform (DMP)

Data Warehouse

Datensicherheit

Dark Patterns

Datenspeicherung

Double Opt-In

Data Clean Room

Direktmarketing

Datenminimierung

Datenschutz-Managementsystem (DSMS)

E

Einwilligung

E-Commerce Tracking

E-Mail-Tracking

ePrivacy-Verordnung

Exit Intent Pop-up

Einheitliches Kundenbild

Engagement Rate

Earned Media

F

First Party-Cookie

First Party-Daten

Fingerprinting

G

Goal-Tracking

Google Consent Mode

H

Health Insurance Portability and Accountability Act (HIPAA)

I

Impressions

Inbound Marketing

Informationelle Selbstbestimmung

K

Kampagnen-Tracking

Key Performance Indicator (KPI)

Einheitliches Kundenbild

Kundenbindung

Kundenlebenszyklus

Kundensegmentierung

Kapitalrendite / ROI

L

Landingpage

Lead-Generierung

Looker Studio (früher Data Studio)

M

Marketing-Funnel

Marketing-Trichter

Mobile Analytics

Marketing Automation

Multichannel

N

Newsletter-Tracking

Non-Personally Identifiable Information (Non-PII)

O

On-Premises

Organic Search / Organische Suche

Organischer Traffic

Owned Media

P

Personalisierung

Private Cloud

Product Analytics

Personally Identifiable Information (PII)

personenbezogene Daten

Predictive Personalization

Privacy by Default

Privacy by Design

PIMS / Personal Information Management-Systeme

Progressive Web-App (PWA)

Public Cloud

Pseudonymisierung

API (Programmierschnittstelle)

Performance-Marketing

R

Report / Reporting

Retargeting / Remarketing

Retention Marketing

Refferer / Refferals

Real-Time Data

S

Single Customer View

Segmentierung

Seitenaufruf

Self-Hosting / self-hosted

Serverseitiges Tracking vs. Clientseitiges Tracking

Software Development Kit (SDK)

Single Page Application (SPA)

Single Sign-On (SSO)

Suchergebnisseite (SERP)

Server-Side Tagging / Serverseitiges Tagging

Search Engine Advertising (SEA)

T

Tag Management

Tag Manager

Third Party-Cookie

Third Party-Daten

Telekommunikation-Telemedien-Datenschutz-Gesetz (TTDSG/TDDDG)

U

User Engagement

User Experience

User Journey

Unique User

V

Virtueller Page View

Verweildauer

W

Web Analytics

Walled Garden

Z

Zielgruppensegmentierung

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